Les Garçons de Glasgow Scotland’s ultimate street style blog has gone from strength to strength in recent years. The blog and Les Garçons Jonathan Pryce and Daniel Stern stand very much at the heart of the Glasgow fashion and style community as well as regularly reporting from the catwalks and streets on an international level. As a newbie blogger I was very excited to meet and be photographed by Jonathan Pryce (Garçon Jon) at Bold Souls earlier this year. Jonathan is responsible alongside Silvia Pellegrino designer of the Glasgow based label Chouchou for the development and success of Bold Souls which is now a well established monthly pop up event in Glasgow for young independent designers, stylists, artists and anyone with a passion for fashion.
Les Garçons recent collaborations include pairing up with Follie Follie in Glasgow to host a street style competition showcasing the beautiful SS11 collection. Garçon Jon also demonstrated his eye and talent for styling on the catwalk for milliner and Scottish Fashion Awards nominee William Chamber’s at Nightwalk SS11. Jonathan’s styling complimented Chamber’s amazing creations to perfection ensuring that each piece was presented with style and class. The success of the blog and brand that is Les Garçons de Glasgow has now been underlined and acknowledged with a nomination for a Scottish Fashion Award in the Communicator category. Les Garçons are in the very midst of the most exciting not to mention hectic times Garçon Jon however has kindly taken some time to share some insights into his world enjoy…
You recently styled William Chambers Millinery at Nightwalk. Is there more styling in store for LGDG?
I did a lot of styling work before starting LGDG so it’ll be something that continues. A lot of the shoots that we do involve being more than just the photographer also. If I’m creating a full fashion shoot I often start with a moodboard collage to get a good idea of where I want to take it. Location, styling, make-up; the works. When it comes to the shoots, I’m always selecting clothes, fixing items and pairing new things together so I tend to act as photographer/stylist.
I love the way styling can completely alter the way we look at clothes. For example, simple cream dress worn with sandals and a denim jacket could be the perfect a casual outfit for summer. Later, pairing it with a long gold chain, a structured blazer and stilletos can create an image which is the opposite.
Congratulations on your SFA nomination what does this mean to you as a blogger?
Thank you, Daniel and I are both so pleased. I think it’s a really important nomination. On a personal level, I feel really excited and honored that our hard work has been recognised. But more importantly it shows that the online community is being seen as a powerful influence on the fashion industry.
Scott Schuman of The Sartorialist developed his “brand” before starting his blog how did LGDG evolve?
Les Garcons de Glasgow came from a long period of discussion. Since the early days of MySpace and sites like DirtyDirtyDancing (a London based club photography site), I’ve been obsessed with style documentation online, a passion which I shared with my best friend Daniel. After gaining experience with photography in a number of ways (me in New York and Daniel in Toronto while we both studied abroad), we thought it was crazy that Glasgow had nothing to represent it’s citizens. Daniel and I both love to travel, so as we went to trips we did coverage of the places we went. Now I work in cities across the world and cover events like fashion week, that’s become a regular theme and I’ve had the privilege of meeting Scott Schumann on a number of occasions.
Street style blogs were a huge influence when we first started the blog. The Sartorialist is the obvious blog to mention as it just became so huge so quickly. I was studying in New York when Scott Schuman started it and Daniel actually emailed me a link to a launch event for his first exhibition. I’d never heard of him and when I went to the event it was rammed with all these interesting people, it really got me thinking about the documentation of a time and place.
Glasgow style at it’s best SS or AW?
Definitely AW. The coats, layers, socks & boots. This winter I saw a lot of great boots on girls – hiking and mountaineering lace ups which looks great with wool tights and a-line coats. Tweed worn a lot as well, which I always feel good about – when a traditional Scottish product is worn here.
I think summer is where we stumble a little in Glasgow. As soon as there is one peak of sun, it seems everyone strips off. Not always too great.
Glasgow/London never the twain shall meet, agree?
No, I actually think we’re really lucky living in the UK. There is so much history and diversity across all the cities we have. London is an incredible city and it’s really so close. I’ve travelled to London a lot for work and now that Daniel lives there, there will be all the more reason to go down. Glasgow often has its own microcosm in terms of style so it’s nice to reflect on what’s going on up here in comparison to what you see in different neighborhoods in London.
Blogs or mags?
That’s a real toughie! I love magazines and have a huge collection of i-Ds that Daniel actually contributed a lot to over the years. They are probably my first love – the quality you get from a printed word or photo is second to none. On a day-to-day basis I read so many blogs that it’s difficult to think of life without them now. It’s a constant source of inspiration that you just can’t get from a print magazine.
The future for LGDG?
I’ll put my money on Les Garcons featuring street style for the foreseeable future. Its the backbone of what we do and something Daniel and I both love. What were doing more of is features of events and interesting individuals. The more we travel and move around the less it will feature Glasgow as a city which is something we did a lot at the beginning. We’re continuing to create exciting projects with our favourite brands – for example the competition we just ran with Folli Follie. That was a great success and are really exciting to do as we interact with the readers in different ways.
Header image by Daniel Stern
Other images by Gordon Burniston