ten30

"Glasgow’s ten30 fashion label designs classically feminine pieces creating a graceful look of effortless style. Specialising in surface textured classic silhouettes, ten30 women’s wear incorporates the city’s unique ethos, with bold prints and intense embroidery making a poignant fashion statement".“Glasgow’s ten30 fashion label designs classically feminine pieces creating a graceful look of effortless style. Specialising in surface textured classic silhouettes, ten30 women’s wear incorporates the city’s unique ethos…” It is exciting times for Alan Moore of ten30 from winning the Scottish Variety Award for Best New Designer and recently showing in New York at Dressed to Kilt alongside the likes of McQueen and Westwood the designer (and label) goes from strength to strength. Alan has very kindly managed to squeeze in a wee interview for my Scottish Designers blog series to share a flavour of where ten30 came from and how the journey continues…

Evolution of ten30
My background is in textiles and I have no form of fashion training so I am happy with what I have achieved in the last couple of years. Ten30 will always be about the textiles. The prints, embroidery and fabrics will always come first.

The Inspiration?
I take inspiration from so many things. I like the idea of designing around a character, trying to give the designs a persona. I generally like to have a deep concept or stay behind the aesthetic. I think it makes for more interesting pieces. Our pieces always have a romantic optimism.

Ten30 women?
I think the Ten30 woman is someone who is confident enough in themselves to wear something that is bold but also know how to be subtly beautiful. I think with the nature of our design process, the ten 30 woman appreciates art and performance.

The present?
At the moment it all seems to be going very well indeed. Ten30 is showing at ‘Dressed to Kilt’ with a collaborative piece with Calzeat fabrics, just off the back of winning ‘Best New Scottish Designer 2011’…2011 has started very well. The new e-commerce website is nearly finished and I am looking forward to taking ten30 a lot further this year.

The future?
I am currently working on two exhibition pieces for events in June and July, as well as designing a new collection, which is set to launch in possibly October/November time this year. We will be hard pushed to beat previous aerial and ballet shows but I’ve got a few ideas that I think will top them. I would like to work more with Calzeat, as they are one of the biggest names in Scottish textiles. It’s exciting to work with someone so established but then be given the freedom to work your own intentions into their fabrics.
I have a lot to learn but I am going to continue to work hard and push the label and myself.

The Stockists?
Ten30 is available exclusively online at ten30 dot co dot uk and I plan on keeping it that way. However I am designing a range of scarves that have attracted interest from some Glasgow stockists, as well as the possibility of a place in Brooklyn.

ten30’s Ukrainian Girl SS11 in pictures…


Model – Laila Hmiddouche
Photography – Scott McGinlay
Make-up – Tatiana Ashakova

To view The Ukrainian Girl video click here

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